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Southern Exposure
50th Anniversary
September 2023–December 2023
Brand Identity
This is a brand identity project developed during my internship at TBD*, a design studio, to commemorate the 50th Anniversary of Southern Exposure, a non-profit organization based in San Francisco.
Designed the 50th Anniversary logo, GIFs, patterns, mock-ups, and its brand guidelines while closely interacting with the Southern Exposure design team. Weekly followed up with progress presentations and emails.
Organized communication, weekly meeting schedules, and documents for the Southern Exposure design team.
Co-designer
Saundra Conneely
Materials
Adobe Illustrator, InDesign, Photoshop, Procreate
Primary Logo
Primary Logo Alternatives
Primary Logo GIF
Secondary Type
Secondary Logo
Pattern
Color
Mock-Ups
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