Alcohol Personification

This is a personal project from a summer study abroad program hosted in Seoul. Among different prompts, I chose to personify the alcohol I drank in Seoul.

As drinking in South Korea usually is a group activity, I thought creating a guideline, introducing the alcohol level and the best food matches, in a unique yet friendly form, business card, aids and enhances approachability for those who are new to South Korea, Seoul.

In the end, I designed these branded alcohol business cards, with their distinctive characteristics, into 4 spreads of a book. It has been published with my colleagues’ projects, as a collection book.